1.00pm - 5.30pm

    (+ Evening Reception - 5.30pm-7.00pm)





    Half-day forum and evening reception




    21st April 2016


    Incisive Media

    Haymarket House

    28-29 Haymarket


    SW1Y 4RX




    21st April 2016

    Compelling content delivers engaged readers, loyal advocates, and can help boost revenues.

    With ever-changing content consumption patterns, the need to deliver and tailor information for multiple platforms become even more critical for content professionals.


    What then should you be considering when crafting your digital content strategies?


    Produced by the Information Industry Network this interactive ½ day forum aims to help identify and unpack some of key issues, challenges and best practices for pulling together digital content strategies.


    Delegates will also have the chance to network and discuss the issues further in the informal drinks reception following the talks. 


    Luke Bilton

    Director of Digital & Content


    Luke is Director of Digital and Content at UBM EMEA, one of the world’s largest event organisers, where he is responsible for live and online content and digital products. Luke has worked in publishing for over 14 years for companies such as Time Inc, Future Publishing and the Chelsea Magazine Company where he has launched magazines, websites and events. He is a member of the IDM Qualifications Advisory Board, advising on business-to-business digital marketing.


    Twitter: @LukeBilton


    Ian Hart

    Ian is responsible for product strategy for Informa Business Intelligence’s agricultural and commodities products. He has been involved in new site launches and transitioning print products to digital-only services and ensuring editorial and customer satisfaction.

    Ian, who began his career as a reporter in 2002, also works with the sales, marketing and client support teams to ensure commercial opportunities are fully exploited.


    Twitter @IanHartUK


    Ian Robins

    Chief Operating Officer

    Sift Media

    Ian Robins is currently COO at Sift Media, a global B2B digital publisher, he was previously Head of Marketing and Operations. Ian joined Sift Media in 2012 with the purpose of creating a strong marketing culture, supporting revenue growth and delivering actionable insights on their audiences. Recently, Ian has been leading on the selection and implementation of a data management platform to develop Sift Media's data and audience engagement strategies. Ian has been in B2B since 1997 working within IT, business services and media sectors with the purpose of enabling businesses growth. His interests include social media, customer engagement, content marketing and business strategy. Ian is a keen photographer, cook, and music enthusiast.


    Twitter @ianrobins

    Dietmar Schantin

    Dietmar has worked in the field of media strategy and technology for over 10 years. As former Executive Director of IFRA, the world organisation of news publishers, and the founder of the Institute for Media Strategies and Ownway Media, he has worked with the Telegraph Media Group, Styria Media Group, Ringier Switzerland, Hindustan Times, New Zealand Herald an many other on digital business modelling and digital transformation.


    Twitter @dschantin

    Jon White

    Digital Media & Tech Consultant

    White Digital Consulting

    Jon is an expert in online publishing; he headed up a digital licensing and product development team at Penguin, and then as Digital Publishing Director at Macmillan Education he oversaw their digital publishing operations and ran new digital business development initiatives which took the business from digitally naive to digitally native, before taking on various consulting assignments in the sector.


    He was most recently Business Development Director for the Asia Pacific region along with global accounts for Publishing Technology plc, one the largest global providers of software services to the publishing sector. Jon was based in London and Sydney, and was responsible for the commercial growth of the organisation’s Enterprise Applications suite of products.


    Jon is currently working on a number of assignments, helping content providers and technology startups to bridge the gap between technology and cross-media content delivery.


    Twitter @JonWhite1




    13.00 - 13.30

    Arrival, registration, coffee

    13.30 - 13.40

    Opening Welcome

    Dietmar Schantin, CEO, Institute for Media Strategies

    Dietmar provides opening remarks and an introduction to the day's programme.

    13.40 - 14.20

    Who is your digital audience?

    Ian Robins, Chief Operating Officer, Sift Media

    A look at the process for defining the personas of your digital content audience, and how to decide on the content output for users/readers.

    14.20 - 15.00

    Digital content formats to engage your customers – what works well and why?

    Jon White, Digital Media & Technology Consultant, White Digital Consulting

    A run through of the various formats of delivering digital content and what works well and why, e.g. webinars, expert interview videos, cases studies, white papers, blogs, white papers, research findings, data visualisation and others.

    15.00 - 15.20

    Coffee & Networking Break

    15.20 - 16.00

    Crafting the content strategy

    Ian Hart, Senior Product Manager, Informa - Agribusiness Intelligence

    A case study on crafting, developing and executing the content strategy. Includes a look at differing tactics for mobile and web.

    16.00 - 16.40

    The 'science' of content

    Luke Bilton, Director of Digital & Content, UBM EMEA

    A look at some of the techniques to use to measure if your content strategy is working.

    16.40 - 17.30

    Panel Session: What skills do content professionals need as they face a more digital-oriented customer?

    Moderator: Dietmar Schantin, CEO, Institute for Media Strategies

    Panelist: Ian Hart, Senior Product Manager, Informa - Agribusiness Intelligence

    Panelist: Ian Robins, Chief Operating Officer, Sift Media

    Panelist: Jon White, Digital Media & Technology Consultant, White Digital Consulting

    17.30 - 17.35

    Closing Remarks

    Dietmar Schantin, CEO, Institute for Media Strategies

    Dietmar provides a summary of the day's findings and wraps up the formal part of the day.

    17.35 - 19.00

    Networking Reception & Social

    Relax with fellow delegates and connect over a glass or two of something refreshing.



    Incisive Media

    Haymarket House

    28-29 Haymarket, London, SW1Y 4RX



    Ensure you reserve your seat, click the 'book now' button below and complete your registration




    • Non-Members (its worth speaking to us about membership): £95.00 + vat

    • Members (Information Industry Network, SIIA, SIPA & Connectiv): FREE


    The Information Industry Network is a professional development and networking organisation. Our mission is to help individuals and organisations in B2B publishing, information and media businesses to learn, improve and connect as they all navigate the challenges of improving business and operational performance across the differing content arena including web, mobile, research, social, analysis, events, data, e-commerce, and print.


    To find out more, go to www.iineurope.net





    +44 (0) 20 7954 3516